my mother used to use tide all the time growing up, and then come sure commercial. i told my sister, i was going to ask you about this. how do you decide, at this point in your career, with all the products and institutions and individuals who you could brand with, what is your process of figuring out who you want to be with? >> i think it is really about what works. all the partners that i have partnered with, they also give back to the committee. ittide -- tide does a great job of giving back. that is definitely on my list. also, i like to do fun things. i thought the tide commercial was very fun. when it works, it works. tavis: i assume, to your earlier point, when you are celebrating because so and so agreed to do the book, i assume you have stories that stand out for you. tell me in terms of these essays which one really resonates with you? >> there are a few. i love william coins -- william quinn -- william coyne's s.a.. in the winter, he would go out and the cold. he talks about just house support prepared him for the elections and his political career and ho